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How Being Likable Translates to More Money

Likability and money are usually viewed as separate entities which are not related. People equate financial success to hardwork, perseverance, opportunity, and luck. Most underestimate the importance of being likable with financial success. But being likable plays a huge role in a person’s financial success.

Being likable opens up more opportunities. When you are likable, people are more open to communicating with you. You explore more about each other. The person’s strengths, weaknesses, networks, and capabilities are uncovered. This serves as an advantage for both of you. You can now play the matching game.

What strengths does the person have that you can take advantage of? Does he have a weakness where you can offer your services? Is there are connection between the person and the corporation you have applied for a job?

Here are ways you can translate your likability to more money.

1. If you are running a small business

There is an old Chinese proverb that says, “If you can’t smile, don’t open a store.” Smiling is the cardinal rule for being likable. When you smile, you tell the other person you like them, you are happy to talk to them, and they can trust you.

If you can’t smile, don’t open a store! – Chinese proverb

Two competing stores, ceteris paribus (all things being equal), except one store has a likable salesperson and the other has a grumpy one. Which store do you think customers would buy from? Which do you think makes more money?

Even if the grumpy salesperson closes a sale with a customer, the interaction is detestable. The customer most probably would not recommend buying from the store with the grumpy salesperson. Word-of-mouth marketing is the most valuable form of marketing (Why Word of Mouth Works, Lois Geller, Forbes.com).

2. If you are a network marketer

Again, who are you most likely to buy from or sign up with? From someone with an ill-attitude or someone likable? If you are likable, people will most likely listen to you and in what you have to offer. You have to be likable even before and after you have made your sales pitch. Even if a potential client rejects your offer, you still have to act likable. Make the encounter a positive one regardless if the sale was closed or not. He may bring you more potential clients in the future, thus providing an opportunity for making more money.

If you act disappointed and made them feel guilty if your offer is rejected, you close the door to opportunity if ever the client changes his mind. The client may reject your offer, but he may recommend you to his friends if you make the encounter positive.

Put yourself in the client’s perspective. Do you want someone shoving some product in your face asking you to buy it? Do you think the person is likable if he does that?

3. If you are an employee

If your aim is to climb the corporate ladder, you have to be likable. Other than your technical skills and your credentials, one overlooked aspect is likability or charisma.

“Your financial success is 85% dependent on human engineering skills and 15% on technical knowledge” – Carnegie Institute of Technology

According to Dale Carnegie’s book “How to Win Friends and Influence People,” your financial success is 85% dependent on your skills in human engineering, and only 15% on technical skills. To climb the corporate ladder, have to be able to influence and motivate people. To be an influencer, it is a requirement that people has to like you. If you are not likable, people will be reluctant to follow you, will resist being influenced by you, and will refuse to be in the same team as you.

Charles Schwab was paid a million dollars a year by Andrew Carnegie to lead the United Steel Company in 1921. According to Charles Schwab himself, the men working know more about steel than him. He said that his greatest ability is to arouse enthusiasm among his people. Charles Schwab knows how to motivate and influence people. He claims his smile is worth a million dollars.

4. If you are looking for a job

People will generally be more likely to help you if you are likable. They will usually include you to their groups or hire you for their job opening.

Imagine owning the company and you have to hire someone. Two applicants of equal capabilities, except one is likable and the other is not. Who would you hire?

“One of the things companies want to know is if an applicant can cope up with company politics.”

One of the things companies want to know is if an applicant can cope up with company politics. The HR department is usually well aware of the interior company politics. What they do not know is how will you react to it. Will it hinder your efficiency? Can they rely on you to do your job even with company politics distracting your focus?

If you are likable, you probably know how to handle people. You know how to react to negativities that surround the environment and still deliver. Bosses will see you as good with people and could probably influence others. This will make the company highly consider hiring you.


Take a look at people making billions of money – Bill Gates, Steve Jobs, Mark Zuckerberg. Aside from money, one thing that is common between them is their charisma. Their likability allows them to influence a lot of people, and they make use of it to make a lot of money.

Do you have anything to add? Reactions, comments, or suggestions are welcome. Comment it below.

Image credit: Photos of Money, Flickr.com, Creative Commons

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